Privacy Policy
Who We Are
Outdoor Books ("we", "us", "our") operates the website www.outdoorbooks.co.uk. We are committed to protecting your privacy and handling your personal data transparently and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What Data We Collect
We collect minimal personal data. Specifically:
- Analytics: We use Google Analytics 4 in cookieless mode, which means no cookies are placed on your device for analytics purposes. GA4 collects anonymised, aggregated usage data such as pages viewed, approximate geographic region, device type, and referral source. This data cannot be used to identify you personally.
- Alexa Skill: If you use our Alexa skill, Amazon processes your voice requests in accordance with their own privacy policy. We do not store any personal data from Alexa interactions.
How We Use Your Data
We use the data we collect for the following purposes:
- To understand how visitors use our website so we can improve it
- To provide book recommendations through our website and Alexa skill
Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful basis:
- Legitimate interests: For anonymised website analytics to improve our service.
Cookies
Our website uses only essential cookies required for the site to function (such as session cookies for the admin panel). We do not use advertising or tracking cookies. Google Analytics 4 is configured in cookieless mode and does not place any cookies on your device.
Amazon Affiliate Links
Our website contains affiliate links to Amazon.co.uk. When you click these links and make a purchase, we may earn a small commission at no additional cost to you. Amazon has its own privacy policy governing data collected through their platform. We recommend reviewing Amazon's Privacy Notice.
Data Sharing
We do not sell, trade, or otherwise transfer your personal data to third parties. The only third-party services we use are:
- Google Analytics 4 (cookieless mode) — for anonymised website usage statistics
- Amazon Associates — affiliate link tracking (governed by Amazon's privacy policy)
- Amazon Alexa — voice skill interactions (governed by Amazon's privacy policy)
Data Retention
Analytics data is retained in anonymised form in accordance with Google's data retention policies. We do not store any personally identifiable information.
Your Rights
Under UK GDPR, you have the following rights:
- Right of access — request a copy of any personal data we hold about you
- Right to rectification — request correction of inaccurate data
- Right to erasure — request deletion of your personal data
- Right to restrict processing — request we limit how we use your data
- Right to object — object to our processing of your data
- Right to data portability — request your data in a machine-readable format
To exercise any of these rights, please contact us using the details below.
Children's Privacy
Our website is not directed at children under 16. We do not knowingly collect personal data from children.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have any questions about this privacy policy or our data practices, please email us at [email protected].
Last updated: February 2026